December 20 2016
Online shopping had started like a trend and now it is becoming more popular with every passing that. It only suggests that this trend has now turned into the primary shopping option for many people. In fact, 50% of the shoppers order for their products online.
This trend was anticipated by the marketers soon after its inception. Now, the businesses have their own dedicated digital marketing departments that tend to bring bigger online traffic to ensure increase in sales. Moreover, digital marketing has changed the way we normally think about ROI.
What’s really missing is the action of combining online efforts to market an offline buying process. With the right way, this proposed action can bring crowds to your brick and mortar store, and you will also be able to improve the customer experience.
Social campaigns to improve offline sales
This method is being followed by many small businesses. For instance, you may have seen mobile burger shops. These shops keep on moving from city to city. Some of these businesses run social media campaigns to let the people know about their immediate schedules. Let’s say a mobile burger shop is due to stop at Miami Beach. The social media campaign would start marketing the business and the schedule a few days ahead of that particular day. This campaign would need to be a little different. Instead of emphasizing majorly on the products, the shop would have to share the moments of customers enjoying their burgers. The photos of people standing in a queue and the photos of the ones eating burger would be more descriptive.
Same kind of social media marketing along with effective Indianapolis SEO practices can be very helpful for the brick and mortar businesses that rely on the sales process in which customers need to walk to the store or service center for a purchase.
Getting the attendance of event enhanced
The event managers are well aware of the hurdles that come in the way of marketing the events, especially when we talk about the new event which has not yet the fame that is required to make an event successful. Bolstering these kinds of events can be way more convenient and effective with the use of several online channels and visual media in an effective manner. The main player in this regard is the social media.
Enhancing online attendance
Online attendance for webinars and other online events is as essential as physical attendance is for any offline event. Nevertheless, the marketing strategy for driving substantial attendance towards a webinar has to be a bit different as compared to the one for offline event. To market a webinar you are sponsoring, you can get the services of influencers. However, it shouldn’t be the only way to spread the word about your webinar. You need to stick with the effective social media marketing and SEO methods to help the news about your event stay in the limelight.